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reason we ask for an initial fee, is not so much as a deposit
(although this figure is deducted from the final cost) but
to cover all the initial costs that are incurred for the
preparation work. Hence, once we start the pre-planning,
we are unable to return this fee. The fee just about covers
the cost of our travel, photography, analysis, planning,
research and back office work, such as, storyboarding the
shooting sequences and preparing the proposal documents
for you to review. If you don’t like what we propose
we can make the appropriate changes and if you are still
not satisfied then you are free to break the contract (see
“Cancellation”
for a further information).
And if you wish, why not arrange a mutually
acceptable day and come with us so that we visit all the
locations together. This way we can share ideas as we go
along and turn the outing into an additional photo opportunity.
So how are we spending your money:
- Review – we will visit each location,
at the approximate times you will be there on the day,
to evaluate all possible photographic opportunities, locations
and lighting conditions. The time of day is important
so that we can see where the sun will be and review where
the shadows will fall. We will make the necessary allowances
for the natural variations that occur at different times
of the year.
- Record – note and photograph all locations
and backdrops that can be used.
- Discuss – we will get together and
go over our notes and photographs, piece these together and
see how our visual ideas fit into your plans. This is a good
time to throw in ideas of other pictures opportunities that
may have been missed or are just simply “must haves”
for the final album.
- Storyboard – back at the office, we
can outline a shooting plan, using our notes, photographs and
your comments, suggestions and requirements, so that we can
later discuss all ideas in a visual format. The storyboard will
eventually be used as the basis for all our photography –
from pre-shots to the big day itself - and for compiling the
final wedding album and DVD (if required). We want to make sure
we capture your day perfectly by showing you ahead of time the
format of the final product.
In case you are not sure what a storyboard is, it’s a series
of drawings (in our
case, photographs as well) that map out all the events of the
day and allows us to
plot all the photo sequences. In doing so, we can also
build in alternative options
that may or may not be used.
- Contingency – but then it doesn’t always
go to plan, does it. What will we do if it rains? Or our
backdrop has changed! What if we can’t find a suitable
location? What if one or more of the locations are simply
impossible to film? We will extend our search of the local
vicinity to locate suitable alternatives. And if this
fails, we will tell you that we can’t meet our objectives
and will give you the option to cancel the contract (see
“Cancellation”
for a further information).
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