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reason we ask for an initial fee, is not so much as a deposit
(although this figure is deducted from the final cost) but
to cover all the initial costs that are incurred for the
preparation work. Hence, once we start the pre-planning,
we are unable to return this fee. The fee just about covers
the cost of our travel, photography, analysis, planning,
research and back office work, such as, storyboarding the
shooting sequences and preparing the proposal documents
for you to review. If you don’t like what we propose
we can make the appropriate changes and if you are still
not satisfied then you are free to break the contract (see
“Cancellation”
for a further information).
And if you wish, why not arrange a mutually
acceptable day and come with us so that we visit all the
locations together. This way we can share ideas as we go
along and turn the outing into an additional photo opportunity.
So how are we spending your money:
- Review – we will visit each location,
at the approximate times you will be there on the day,
to evaluate all possible photographic opportunities, locations
and lighting conditions. The time of day is important
so that we can see where the sun will be and review where
the shadows will fall. We will make the necessary allowances
for the natural variations that occur at different times
of the year.
- Record – note and photograph
all locations and backdrops that can be used.
- Discuss – we will get together
and go over our notes and photographs, piece these together
and see how our visual ideas fit into your wedding plans.
This is a good time to throw in ideas of other pictures
opportunities that may have been missed or are just simply
“must haves” for the final album.
- Storyboard – back at the office,
we can outline a shooting plan, using our notes, photographs
and your comments, suggestions and requirements, so that
we can later discuss all ideas in a visual format. The
storyboard will eventually be used as the basis for all
our photography – from pre-shots, rehearsals to
the big day itself - and for compiling the final wedding
album and DVD (if required). We want to make sure we capture
your day perfectly by showing you ahead of time the format
of the final product.
In case you are not sure what a storyboard
is, it’s a series of drawings (in our case, photographs
as well) that map out all the events of the day and allows
us to plot all the photo sequences. In doing so, we can
also build in alternative options that may or may not be
used.
- Contingency – but then it doesn’t always
go to plan, does it. What will we do if it rains? Or our
backdrop has changed! What if we can’t find a suitable
location? What if one or more of the locations are simply
impossible to photograph? We will extend our search of
the local vicinity to locate suitable alternatives which
we can photograph. And if this fails, we will tell you
that we can’t meet our objectives and will give you the
option to cancel the contract (see “Cancellation”
for a further information).
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